WIMPY - BRAILLE BURGER
Wimpy wanted to let visually-impaired people know that they offered braille menus in all of their restaurants. To spread the word, we built braille burgers that blind people could actually read.
With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille. We then delivered the Braille Burgers to 3 of South Africa’s biggest blind institutions. These 3 companies have access to most of the 1 200,000 visually-impaired people living in South Africa. The visually-impaired staff of these companies loved the Braille Burgers so much that it motivated them to pass on the message about the braille menus to their massive network of visually-impaired people.
The Wimpy Braille Burger project has rapidly moved through the global market and achieved a massive amount of public support.
Awards:
Gold Cannes Lion PR- 2011
Silver Cannes Lion PR- 2011
Gold Clio - 2011
Bronze Clio - 2011
Loeries Gold - 2011
One Show Silver -2011
Cannes Lions 60th anniversary "Game changers"