Standard Bank - Tweet Machine
Standard Bank’s philosophy of conscious behaviour has had a very positive effect on their business. By encouraging all staff to be conscious of the impact that their decisions have, they’ve experienced inspired staff and happier customers.
Our challenge was to demonstrate the power of their philosophy to the people of South Africa, and prove to them that a positive outlook yields positive results.
To achieve this, we brought positivity to the most negative place on earth; social media.
We asked people to tweet something positive with #GoodFollowsGood. The Tweet Machine trawled Twitter for our hashtag, and used each positive tweet as a command that told 3D printers and a laser cutter to print and cut stationery for school kids.
Awards:
Bronze Loerie - 2019