MTN, South Africa's largest telecoms company, needed to connect the country to their team, the springboks, like no other sponsor could. So we went on a nation-wide hunt for "The Bozza."
Not only would he follow the team for two years to become the deepest embedded journalist in the history of sport, he would need to put all the players, personalities, and progress of the Springboks into the pockets of South Africans to start clawing fans back in time for the 2019 Rugby World Cup.
CCO: Peter Khoury
Creative Director: Dale Mullany, Keith Manning, Johann Schwella, Dirk Agenbag
Copy Writer: Greg Lavagna, Mark Nancarrow
Social Media Manager: Greg Lavagna, Johann Schwella, Dirk Agenbag, Dale Mullany, Keith Manning, Mark Nancarrow
Editor: Dale Mullany, Mark Nancarrow
MTN - The Bozza
MTN, South Africa's largest telecoms company, needed to connect the country to their team, the springboks, like no other sponsor could. So we went on a nation-wide hunt for "The Bozza."
Not only would he follow the team for two years to become the deepest embedded journalist in the history of sport, he would need to put all the players, personalities, and progress of the Springboks into the pockets of South Africans to start clawing fans back in time for the 2019 Rugby World Cup.