Datsun - Twitter Tug of War
Last year, a girlfriend rejected a Datsun GO car as a gift from her boyfriend. This sent South African Twitter wild and the country’s view on Datsun was split.
Even though the comments were mostly positive, we didn’t want to leave the opinion of our vehicle to social media. We all know how quickly social media can turn love into hate.
Our brief was to prove that South Africans really love the Datsun GO.
To prove it, we created the Twitter Tug of War, an online competition where one person could win a Datsun GO by pulling it to their location using just their tweets.
Awards:
Bronze Loerie - 2019
Silver Bookmark - 2020
4 x Bronze Bookmark - 2020